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What do they do?
Market products or services using digital technologies such as social media platforms and Google search engine. This includes executing digital engagement strategies such as content marketing and search engine optimisation.
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Career Prospect
94%¹ of companies and 81%² of individual consumers research online before making a purchase decision. This has resulted in Digital Marketing becoming one of the hottest jobs in Singapore³ with a recent survey stating that 57% of companies expect to pay even higher salaries⁴ to get these digital experts in.
¹Source: Accenture.com, “2014 State of B2B Procurement Study”
²Source: Adweek.com
³Source: straitstimes.com, “What are the hot jobs in Singapore in 2016? Here are 5 highest-paying sectors”
⁴Source: straitstimes.com, “Workplace automation here set to double in next 3 years: Poll”
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Our diploma programme aims to equip you with social media marketing skills for platforms such as Facebook, Instagram and LinkedIn, as well as SEO, SEM, email and content marketing among many other skills.
Download Bundled Programme - Digital Marketing Brochure.
View the Product Page for Bundled Programme - Digital Marketing.
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This is an SGUnited Skills (SGUS) programme where the course fee for this 6-month full-time training is $500 nett after subsidy. Payable by SkillsFuture Credit. Trainees are able to receive $1,200 training allowance* each month during the 6 months of training.
*Terms & conditions apply. For more information, refer to the FAQ section below or register your interest with us.
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FAQs
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Singaporean or Permanent Resident mid-career jobseekers* who can commit to 6 months of full-time training.
*This would exclude SC/PRs who:
a) Graduated or are graduating in CY19 / 20 from ITE, Polytechnics, Universities, and other educational institutions. This includes graduates from private universities as well as overseas institutions; or
b) Graduated from the educational institutions mentioned in (a) but just finished serving their National Service (NS) in CY19 / 20 and are entering the labour force.
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At the beginning of the subsequent class commencement month via PayNow account linked to NRIC. Trainees will also need to fulfil a minimum of 75% attendance rate for the month to be eligible for the allowance.
Trainees under the COVID-19 Support Grant (CSG) will only receive $400 from the training allowance and if they are under the Self-Employed Person Income Relief Scheme (SIRS), they will only receive $200 from the training allowance. They will receive the full monthly training allowance of $1,200 after those payouts are completed.
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The programmes allow trainees to exit without penalty if they are successfully placed into a job or have secured a job on their own accord while undergoing training. However, trainees who exit the programme without a valid reason may be asked to return the course fee subsidy that they have received.
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Student Testimonials
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Sharina Gan
Professional Diploma in Data Science
“I would like to upgrade my digital skills and Lithan has bite-size contents to guide me through. Learning is fun with exposure to real-world projects and the trainers are patient as well."
Mohamed Fairos
Professional Diploma in ERP Systems
“I wanted to upgrade myself in SAP ERP and learning in Lithan is very productive. The trainers are very helpful and have deep knowledge and passion in the subject matter.”
Neo Wei Siang
Professional Diploma in Data Science
“The learning experience in Lithan is enjoyable. Despite no programming background, the trainers are patient and able to relate what we have learned to real-life situations”
Andre Lee
Professional Diploma in Digital Marketing
“I was a traditional sales & marketing manager and the trainers are very helpful. I can now gather more than 700 likes for my company Facebook posts and lead to an increase in sales.”
Brenda Neo
Professional Diploma in Data Science
“I have always been very interested in data science and the lecturers and mentors have been very knowledgeable, kind and patient even though I came from a non-programming background.”
Jason Mah
Professional Diploma in Digital Marketing
“I choose to enrol in Lithan because of their job placement assistance. The learning experience is pretty good and mentors are very knowledgeable in their field.”
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Register to find out more