Product
Digital Business
Bundled Programme - Infocomm Sales & Marketing
6 months Full Time Online Synchronous Sessions by the Instructor & Mentor
What do I Get?
Acquire Digital Business Skills
Learn how to create a lean canvas, derive your Minimum Viable Product (MVP), define customer segments, identify distribution channels, prepare sales and investor pitch decks, validate business models, execute digital marketing campaigns and understand various business analytical tools to prepare yourself for a Business Development Manager/ Sales Engineer/Sales Consultant /Digital Business Consultant job roles.
Online Synchronous Sessions
We deliver online synchronous sessions by the Instructor & Mentor through a combination of instructor-led flipped classes and personalised mentoring with industry practitioners for the assignments and projects to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.
Job Placement Assistance
We will assist you in getting hired with more than 50 hiring employers working with us.
SGUS Funding
Eligible Singapore Citizens / Permanent Residents can receive funding* under SGUS scheme.
*Terms and conditions apply. Refer the price column
Audience and Certificates
Target Audience
- PMETs who wants to acquire digital business skills to assume the Business Development Manager/ Sales Engineer/Sales Consultant /Digital Business Consultant job roles.
Prerequisite
Academic Qualification: O Level with good PC literacy and basic MS Excel skills
Experience: Candidate must be savvy with social media platforms and consumer technologies
Graduation Requirements
- Minimum attendance of 75% for all sessions in each of the modules of the qualification
- Should be assessed Competent (C) in each of the modules of the qualification
Certificate(s)
- Professional Diploma in Digital Business (E-Learning)
- Statement of Attainment by SSG, Singapore: ICT-SNA-4018-1.1 Product Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing
- Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNA-4012-1.1 Enterprise Architecture
- Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development
- Statement of Attainment by SSG, Singapore: ICT-DIT-4006-1.1 Data Visualisation
- Statement of Attainment by SSG, Singapore: ICT-DES-4001-1.1 Data Design
Blended Learning Journey
E-Learning
108 hours
Projects / Assignments
153 hours
Flipped Class/Mentoring
111 hours
Assessment
4 hours
Modules
NICF-Agile Venture Creation (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
You will learn about various facets on how to improve on the existing business model as well as how to create an digital business model by applying key concepts of Lean Methodology.
Session Plan
Learning Outcome
NNICF-Solution Sales (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
You will learn how to create a solution sales strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.
Session Plan
Learning Outcome
NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.
Session Plan
Learning Outcome
NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.
*This is an elective module.
Session Plan
Learning Outcome
NICF-Digital Business Insights (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
You will learn about new innovative business processes, different business strategies. You will also get to understand the experiences of various industries' business model and evaluate your own business model against other business models.
Session Plan
Learning Outcome
NICF-Digital Business Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning)
This course is based on the capstone project where you will apply your newly acquired knowledge and skills in creating and executing a digital business plan.
Session Plan
Learning Outcome
NICF-Data Queries and Visualization Basics(SF) (Synchronous and Asynchronous E-Learning)
You will get started on your Analytical journey by learning how to write queries and modify data using Transact-SQL as well as visualise data using Power BI. Learn the skills and knowledge to analyze, visualize and report information using Microsoft Power BI along with basic concepts of Data Modelling , SQL Transformations, Statistical foundations and the various forms of Data Analysis
Session Plan
Learning Outcome
NICF-Agile Leadership & Management (SF) (Synchronous and Asynchronous E-Learning)
The Agile Management module helps learners to understand the fundamentals and requirements of Agile Project Management and learn techniques to measure team performance, and methodologies to improve quality of product in a project. Learners will describe the Agile principles and mindset, as well as explain how value-driven delivery is accomplished in Agile projects.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the Learner should be able to gain the following knowledge:
- An understanding of how agility can help you improve your organization's performance
- An understanding of how you, as a manager or leader, can help your organization achieve the benefits of agility
- An understanding of how culture and values influence your organization's ability to reap the benefits of agility
- An understanding of how to measure the benefits and impacts of agility in your organization
Skills
By the end of this module, the Learner should be able to apply the following skills:
- Practical skills for helping to guide and coach agile teams, and to help them remove impediments
- Improve the team Performance
- Quantify the benefits of improving the agility of your organization through concrete measures.
- Apply Agile Leadership Toolkit to create a thriving environment for a self-managing team
Other Information
Funding Validity Period: Until 31-Mar-2022
Course Developer: Lithan Academy
Qualification Course Code: TGS-2020508769
